Podcasting is growing exponentially, yet some people don’t recognise its value in brand visibility.
It’s challenging to stand out with platforms such as social media, blogs, or YouTube. But podcasting generates an intimate opportunity that can easily capture the listener’s attention.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley talk about how to get booked on high-profile podcasts. With its evergreen shelf life, podcasting is a coveted visibility strategy you should leverage to grow your business. 
Here are some of the highlights of this episode:

• Why podcasting is a hot visibility strategy for your brand (03:30)
• The value of consistency in podcast guesting (06:25)
• Understanding the power of a great pitch (8:48)
• Common mistakes that prevent you from getting booked on podcasts (18:22)

Quotes:
"If you don't know how to deliver a good podcast episode then you're not going to get booked on high-profile podcasts." -Melanie Benson
"You don't need to be on everybody's podcast. You just need to be on a podcast that is creating a connection with your ideal clients or creating new opportunities." -Melanie Benson
"No other platform allows us to dive deep, talk about our zone of genius, and show people what we know and how we interact better than podcasting." -Samantha Riley
"You need to understand that showing and doing the interview is not the whole podcast strategy. The whole strategy is also about how you're bringing people back to your world." -Samantha Riley
Resources:

• Learn Melanie’s How to Avoid the 17 Biggest Mistakes When Podcast Guesting https://melaniebenson.com/magnetize/ 
• Get a copy of Samantha’s Podcast Guest Advantage - The 5 steps to getting yourself booked on podcasts  https://samanthariley.global/guest/

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge