“An important part of the CPG equation is not just trying to convert people but to convert them multiple times per year. Selling once is great, but selling 20 times is way better. So it has to be special.; it has to be different in some way. ” -Nader Ashway

 

 "Acknowledge that you will make mistakes and that it will not be a nice, smooth, easy road. Every day brings its own set of fun adventures into the kitchen.” -Mike Van Dorn

 

Episode Description:

Do you have a product idea that you want to share with the world? Then, you might be thinking about getting it out as a Consumer Packaged Goods (CPG). If you are a business owner, founder, chef, or operator, this episode is a special treat for you! Justine and her co-host attorney turned food writer, Andrea Strong uncover the secret path to launching a successful consumer packaged goods. Today, we’re navigating the CPG world from the perspectives of an investor-founder, Nader Ashway, and a director of logistics at Brodo, Mike Van Dorn. Don’t miss important points to ponder before pivoting from product services to CPG, when managing limited resources, before you seek an investor, and when setting out for product development. Nader and Mike also warn about the most common mistakes to avoid in business along with awesome management tips. Tune in for helpful strategies, and advice to sell your product, not just once but multiple times, and move towards scaling your business and possibly stepping up as an international brand!  

 

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Episode Highlights:

05:46 Should You Take Your Product to the Market? 

09:07 Are You Overlooking These Things? 

14:53 Managing with Limited Resources

20:38 Things to Consider Before You Proceed

26:26 When to Seek Investors 

32:35 Avoid These Pitfalls! 

41:24 Don’t Stop Too Quickly  

44:50 What’s Next?