Key Takeaways:

1. We need to stop posting pictures of our tech stack on LinkedIn without providing any context around why we're using each piece of software and how we're using it in our strategy.
2. Your marketing needs the ability to move fast and feel safe enough to fail. If not, then you need to seriously reconsider how your marketing team is managed.
3. The customer journey mapping process might need an overhaul to align with how consumers actually behave in today's digital world.

Full Shownotes:

• https://www.lumavate.com/podcasts/intersection-marketing-technology-management