Ever wonder when you should start spending money on UX? Design? How do you know you have a good designer? Today's show Shira Abel interviews Idan Gazit from Heroku. An expat New Yorker living in Tel Aviv, Idan is a hybrid engineer/designer and data visualization geek. He's currently the UX lead for Heroku's data products, and previously worked on a number of startups (to empty his bank account) and consulting work (to fill his bank account). Idan writes brief things on twitter as @idangazit, and longer things at gazit.me. Idan's views on the show represent Idan and do not represent Heroku.