In this episode of The Monetize, Tim Conley and Pedro Moreno show you how to charge what your work is worth, even when you feel worthless. You will learn how to strip guilt, shame, and “greed” labels from money so you can raise your prices with a clear head. Instead of second-guessing every quote, you will have a simple way to decide what to charge so you are energized to do the work and your clients are eager to pay for the value they get.

You will discover how to move from a scarcity identity to an owner identity, even if you grew up in a family, culture, or collapsing economy that taught you to feel worthless for wanting more. You will see how to stop treating every dollar as “yours,” start thinking like a real business owner, and use money as a tool to build stability, freedom, and better outcomes for the people you serve. This is about changing who you believe you are so you can charge what your work is worth, regardless of how small you currently feel.

By the end, you will have a clear mental model for pricing, profit, and growth that helps you outgrow your old story about money. You will know how to increase your prices without self-sabotage, how to find people who refuse to stay stuck and who pull you up with them, and how to build a business that thrives even in crisis. Most importantly, you will walk away with permission to stop pricing from your feelings of worthlessness and start pricing from the real value of your work.