"The soul of everything is knowledge." -José Guerrero

If science is the engine that drives innovation, then research and development (R&D) is the lifeblood behind it. In the past couple of years, food science has made incredible strides. However, there is still so much to understand about our favorite foods. 

R&D can help create the foundation for creativity, new innovations, and change. From bringing ideas to life to providing new insights into our daily lives, R&D helps motivate, inspire and transform the food industry. 

Founded by José Guerrero, Anima Project is a research and development project that aims to create an impact in Gastronomy. They focus on improving human lives by "changing the industry from the inside with ethical and sustainable products." 

 

In this episode, Justine and José help us rethink the potential of food as something more than a plate on the table. Listen in as they discuss what "anima" means and how it relates to food experience, how to revolutionize the kitchen and eradicate the hostility in the workplace, what drives creativity, how to make knowledge accessible to everybody, and why we should always weave in joy in the food experience. 

Meet José:

An experienced chef, José Guerrero wanted to create a deeper impact in the food industry so he studied Gastronomy at Basque Culinary Center. José did not only get educated about food, but he was also trained in the research and development side of culinary. 

 

When the pandemic hit, José and his girlfriend, Fanni moved to Budapest. They founded Anima Project where they are creating a revolution in the research and development of food products. Recently, they have partnered with Thimus in an effort to create a plant-based protein alternative. They are also working with experts and interested individuals in their test kitchen and pilot lab projects to create a more holistic and sustainable approach to our food experience.

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Episode Highlights:

00:53 A Big Dream Came True

05:33 Creativity is Not Magic

10:08 Making Knowledge Accessible to All 

16:57 What Anima Means

21:06 Revolutionizing Human Experience with Food

27:12 Research and Development Toward Improvement