Key Takeaways:

1. Customer data is your biggest asset. The GDPR doesn’t mean we should shy away from data collection — the opposite! Lean into it, treat data with care, and prove that you’ll use their information to serve them.
2. Think of your content as a product. View everything as a means for creating customer experiences. Content establishes trust early in the buying process. It’s often what convinces customers that our product is the best answer to their needs. Approach content with the same level of strategy and purpose as a physical product.
3. Don’t let technology drive your strategy. Ignore the temptation to grab the quick-fix tech. Dig in, get strategic and creative. Put your customer at the center and then use technology to execute on your plan. As Robert put it, “technology is like a wheelbarrow. It helps us do the job. You wouldn’t make a wheelbarrow your strategy, would you!?”

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/tech-debt-robert-rose