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015: Scott Lynch Part 2: Marketing That Actually Works
In this conversation, Scott discusses the growth of Community Therapy from one employee to 140, emphasizing the importance of clear branding, effective marketing strategies, and building strong referral relationships. He shares insights on digital marketing, including the use of Google Ads and Meta Ads, and the significance of cohesive branding across all platforms. Scott also highlights the need for businesses to track referrals and measure success, as well as the balance between in-house and outsourced marketing efforts. The conversation concludes with advice for clinic owners on prioritizing their passions and focusing on what truly matters for their business growth.
Links
https://www.instagram.com/communitytherapy/
https://www.instagram.com/marketyourclinic/
Takeaways
- Clear branding is essential for business identity.
- Building referral relationships is crucial for growth.
- Digital marketing strategies for Google Ads and SEO that works for allied health businesses.
- Cohesive branding enhances customer trust and experience.
- Tracking referrals helps in measuring success.
- Meta Ads can be effective if managed well.
- In-house marketing can be beneficial but outsourcing is often necessary.
- Engaging team members in marketing can enhance authenticity.
- Business owners should focus on their passions for growth.
Chapters
00:25 From One to 140: The Growth Journey
04:22 Marketing Strategies: Guerrilla to Digital
08:57 Building Referral Relationships
13:37 The Importance of SEO and Tracking
18:03 Meta Ads: Strategies and Insights
22:52 In-House vs. Outsourcing Marketing
27:25 The Future of Community Therapy
29:38 Outsourcing Marketing Efforts
31:29 Focusing on Core Business Goals
32:44 The Role of Social Media in Business
36:42 Personal Branding and Trust in Business
39:28 Navigating Business Growth and Strategy
42:01 Finding Your Passion in Marketing
47:55 Simplicity in Marketing Strategies
50:23 Final Thoughts on Business and Team Building
Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/
View all episodes
By Gabbie ViversIn this conversation, Scott discusses the growth of Community Therapy from one employee to 140, emphasizing the importance of clear branding, effective marketing strategies, and building strong referral relationships. He shares insights on digital marketing, including the use of Google Ads and Meta Ads, and the significance of cohesive branding across all platforms. Scott also highlights the need for businesses to track referrals and measure success, as well as the balance between in-house and outsourced marketing efforts. The conversation concludes with advice for clinic owners on prioritizing their passions and focusing on what truly matters for their business growth.
Links
https://www.instagram.com/communitytherapy/
https://www.instagram.com/marketyourclinic/
Takeaways
- Clear branding is essential for business identity.
- Building referral relationships is crucial for growth.
- Digital marketing strategies for Google Ads and SEO that works for allied health businesses.
- Cohesive branding enhances customer trust and experience.
- Tracking referrals helps in measuring success.
- Meta Ads can be effective if managed well.
- In-house marketing can be beneficial but outsourcing is often necessary.
- Engaging team members in marketing can enhance authenticity.
- Business owners should focus on their passions for growth.
Chapters
00:25 From One to 140: The Growth Journey
04:22 Marketing Strategies: Guerrilla to Digital
08:57 Building Referral Relationships
13:37 The Importance of SEO and Tracking
18:03 Meta Ads: Strategies and Insights
22:52 In-House vs. Outsourcing Marketing
27:25 The Future of Community Therapy
29:38 Outsourcing Marketing Efforts
31:29 Focusing on Core Business Goals
32:44 The Role of Social Media in Business
36:42 Personal Branding and Trust in Business
39:28 Navigating Business Growth and Strategy
42:01 Finding Your Passion in Marketing
47:55 Simplicity in Marketing Strategies
50:23 Final Thoughts on Business and Team Building
Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/