It's easy to want to update the look of your brand or to make sure that you're up to date with the latest visual trends, but rebranding is more than just slapping a fresh coat of paint on a building and calling it good.

There are a lot of stories of big brands spending millions of dollars on rebranding their image, only to realize that they made a huge mistake. Some have even reverted to their old brand identity!

Rebranding can be exciting, but it can also lead to unwanted outcomes if not handled correctly. Rebranding is more than just changing a logo or updating a website, it’s redefining and refocusing on your goals.

In this episode we talk about the weight of rebranding and how to count the cost of a rebrand to make absolutely sure that doing so would be in the best interest of your audience and customers.