The Ghost Influence Podcast: How Viral Happens On Reddit

015 The Sanders For President Subreddit: The Birth & Development Of Reddit Communities With Aidan King


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By the time Bernie Sanders officially announced his candidacy for president in April 2014, Aidan King had already been preparing (and hoping) for five months. Aidan is one of the Co-Founders of the subreddit /r/SandersForPresident, a moderated community on Reddit geared toward political activism and digital grassroots organizing. This community is more than a place to post updates, it's become a powerful network of supporters around the nation working together for a common goal and it's inspiring to see. Regardless of your political interests, Aidan's insights on leading a community are an illuminating education into the human psyche.

EDIT: Shortly after this episode was published, Aidan stepped down as a moderator of the /r/SandersForPresident subreddit and accepted a position as Digital Staff for Bernie 2016. At the age of 22 and with no formal experience in politics, Aidan King was recruited to be a part of a presidential campaign. The creation of the subreddit wasn't a ploy designed to land him a job, it was purely his passion for the cause and the community supporting it — the rest happened naturally. THAT is how you Reddit.

  • Bernie Sanders speaking directly to the /r/SandersForPresident community
  • /r/SandersForPresident banding together to support his message
  • 150,000 subscriber milestone reached in April 2014
  • User /u/rawrmaan keeping close watch on Hilary's marketing
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    The Ghost Influence Podcast: How Viral Happens On RedditBy Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing

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