In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.   ~Scott Bedbury

Top 10 Most Valuable Brands as of 2018.

1. Amazon $150.8 Billion
2. Apple $146.3 Billion
3. Google $120.9 Billion
4. Samsung $92.3 Billion
5. Facebook $89.7 Billion
6. AT&T $82.7 Billon
7. Microsoft $81.2 Billion
8. Verizon $62.8 Billion
9. Walmart $61.5 Billion
10. ICBC $59.2 Billion

    Source: https://www.inc.com/business-insider/amazon-google-most-valuable-brands-brand-finance-2018.html