Karin McGivern is the epitome of the get-it-done entrepreneur. 

She’s a firm and opinionated presence in an industry traditionally dominated by men – and she’s not apologising for it.

Her evolution from not ruffling feathers, to taking a strong stance and speaking up for her clients is one that took courage, clarity and conviction.

On this week’s episode, hear how Karin and I worked together to evolve her brand’s voice and messaging. Now a regular contributor to The Shetland Times and spokesperson for farmers across the northern isles, Karin’s confidence and clarity make her a voice for change.

Listen to hear:

• Why creating her Brand Voice and Messaging Guide was as impactful on her business as hiring a perfect-fit staff member;
• How Karin’s team now can generate marketing content that’s “bang on the nose”;
• How changing her language has impacted her bottom line;
• What freedom looks like now that Karin’s taken some healthy distance from her business; and
• The unexpected impact on Karin’s confidence, boundaries and business growth as a result of us working together

Karin McGivern is an agricultural consultant in the Shetland Islands, in the windy and wild north of Scotland. She is a voice for farmer’s rights and a regular contributor to The Shetland Times. Find out more about Karin’s work, click here. 

If you’d like to have some of the same results as Karin, reach out to chat about your brand’s voice and how we can make you stand out from the crowd. Email me or learn more at https://www.annedferguson.com/