<p>In the last year Apple stock has lost half of its value.  why?  It's a simple lesson in messaging and how having an attractive character can grow your business and brand, and stop you from competing in the world of benefits, features and price.</p>

In the last year Apple stock has lost half of its value. why? It's a simple lesson in messaging and how having an attractive character can grow your business and brand, and stop you from competing in the world of benefits, features and price.

<p>In the last year Apple stock has lost half of its value.&nbsp; why?&nbsp; It's a simple lesson in messaging and how having an attractive character can grow your business and brand, and stop you from competing in the world of benefits, features and price.</p>

015 Why Apple lost 480 billion in the last 12 months and how it applies to your business

Marketing tips and tricks designed to help client based businesses stop competing on price and start dominating their marketplace

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015 Why Apple lost 480 billion in the last 12 months and how it applies to your business

015 Why Apple lost 480 billion in the last 12 months and how it applies to your business