When it comes down to it, the biggest thing everyone wants to get out of a launch is for it to be successful. After all, you decided to put in all that work to create a course or product in the first place because you had something to share with people, and you knew there was an audience who would find it helpful. And, of course, whether you're launching something for the first time or the 20th time, it's pretty dang important that you actually make money during your launch. That's precisely why I invited Carolyn O'Brien to be a guest on Create a Better Course and talk about launch strategy.

Episode Highlights:

• Expanding your launch audience
• Tracking metrics so you know what's working in a launch
• Boosting open and click-through rates on email
• Encouraging people to pay upfront
• Increasing webinar replay views
• Launch strategies for money during your whole launch (not just cart open and close)
• Giving sales a mid-launch push
• And so much more!

Links Mentioned:

• Get the full show notes at: https://marakucirek.com/16
• Carolyn's website: https://www.metricssuccess.com/
• Download Carolyn's the free metrics tracking template: https://www.metricssuccess.com/trackingsheet?utm_source=BetterCourse&utm_medium=podcast&
• Follow Carolyn on Instagram: https://www.instagram.com/carolynobrienstrategist/