Today's episode will be a huge help for you whether you're a business owner, looking to start a business or even if you want to help with the marketing at the company you work for. In this episode, I'll share a few of the strategies that have worked for me and my business that you could apply to your own ventures. Marketing is all about trial and error so you'll definitely want to try out a few of these tips to see how they apply in your own marketing strategy. I go over what we do at the boutique, why you need to be consistent with your marketing and how finding what makes you unique from competitors will help you to differentiate yourself and build your brand.

What's in this episode:

• Marketing strategies that Nicole's used in her business
• Using trial and error in your marketing strategy
• How social media has helped Nicole's business
• Doing what you can to connect with your customers
• Why Nicole likes to use videos as part of her marketing
• How she uses Instagram stories to build a connection
• Why you need to be consistent with marketing
• What programs she uses to make marketing easier
• Building your brand by finding what makes you different from competitors
• How much of an impact word of mouth has on your business
• Being honest and vulnerable with your audience
• Not putting too much onto your plate and deciding which platforms to focus on

Links:

Planoly

I am so glad you decided to tune in today. Continue to follow along my journey as a wife, a mama, and a girl boss by connecting with me on my website, Instagram or Facebook. You can also check out my personal Instagram to get a behind the scenes look at my life. If you want to hear more about my journey in the fashion industry, I'd encourage you to subscribe so we can continue to get to know each other.