Watch the interview on YouTube: https://www.youtube.com/watch?v=V_gQ-syXrLU

Time stamps:  2:34- Start 4:26- Jonathan's background 5:04- Jonathan's gaming journey  6:48- In-game advertising story 7:35- IGA is not new 7:56- How Frameplay was started  9:21- In-game ads can be annoying   9:52- In-game advertising history  11:18- Marketers tend to not understand gamers 12:28- Native vs. Intrinsic Advertising  14:20- Kids spending money in game  15:20- Why brands will eventually use intrinsic advertising  18:01- Very difficult for independent developers 19:52- Lifetime value of customers/gamers 20:08- Keep environment integrity when advertising  22:18- How do you work with developers/publishers directly 25:38- How does in-game advertising play a role in esports  27:08- How does Frameplay work with esports  32:24- How much intrinsic advertising is out there? 36:08- Difference between NASCAR & eNASCAR  38:32- Using esports while traditional sports have stopped 43:10- Gaming usage is up 70%, social media is flat  46:30- Q&A

Live w/ Frameplay CEO  Jonathon Troughton    

We discuss the history of in-game advertising, how it's changed over the years and how Frameplay has built a platform to help developers enable brands generate revenue and increase LTV with next-gen advertising.   

Learn more about Frameplay: http://frameplay.gg 

#gaming #gamingindustry #startups