Chanel Frances from Success Story Marketing joins us to talk about the reality of marketing during chaotic times. We discuss building trust with clients, managing the stress of partnerships, how AI can enhance marketing without killing the human touch, and why growth needs to be sustainable.

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Connect with Chanel:

https://successstorymarketing.com/

&

https://www.instagram.com/successstorymarketing

Takeaways

-Collaboration can lead to unexpected opportunities.

-Starting a business during challenging times can be beneficial.

-Marketing requires patience and a long-term perspective.

-Authenticity is crucial in building client trust.

-Partnerships can enhance business strengths and capabilities.

-Mindset plays a significant role in entrepreneurial success.

-AI can be a valuable tool but should not replace human connection.

-Managing overhead costs is essential for sustainable growth.

-Female entrepreneurs may face unique challenges but can also build strong connections.

-Continuous learning and adaptation are key in the marketing industry.

Chapters

00:00 Introduction to Collaboration in Business

02:22 Chanel's Journey: Starting a Marketing Business

05:06 Navigating Challenges in Marketing During COVID

07:47 The Importance of Team Dynamics and Partnerships

10:32 Mindset and Resilience in Entrepreneurship

13:22 Understanding Business Overheads and Profit Margins

16:12 The Reality of Marketing: Hard Work and Consistency

21:34 Navigating the Challenges of Business Management

23:59 The Dynamics of Gender in Business

28:14 Authenticity in Marketing and Sales

31:42 The Role of AI in Marketing

37:34 Innovations in SEO and Future Plans