and challenges of naming a business, particularly in the carpentry and remodeling industry. They share personal experiences, insights on the importance of a name, and strategies for choosing a name that resonates with clients. The discussion covers the balance between being specific and generalized in naming, common pitfalls to avoid, and the overall impact of a business name on branding and marketing. The conversation emphasizes the need for careful consideration while also encouraging entrepreneurs to move forward without getting stuck in the naming process.