While recently driving between Phoenix and Tucson, I began listening to Contagious: Why Things Catch On by Jonah Berger. One section of it prompted some thoughts around book publicity and why both immediate publicity and ongoing word of mouth are critical to an author's long-term success.

In this episode you will discover:

• The one-day activity you can easily undertake that will prove how often we promote via word of mouth without even realizing it.
• Why negative publicity still triggers a response that benefits a product or service
• The big bonus of self-publishing when it comes to ongoing word of mouth (which you can't take advantage of when you're published by a traditional publishing house)
• The lifespan of a publicity push for a traditionally published book versus a self-published book
• Why the long tail of a book launch contains the most potential for opportunity
• How the implementation of ongoing word of mouth promotion strategies must be approached like sleep-training a baby
• Why the correlations we tend to draw between super successful products are often quite misleading

Contagious: Why Things Catch On by Jonah Berger