Today, I speak with Kim Dawson, who, among many things, is a business strategist and founder of K. Dawson Company. We discuss the ways in which hiring and investing in your PR agency and business can create growth, not just be a reaction to growth.

Kim received her degree in Accounting and pursued a career as a CPA, before realizing her passion for health and wellness. Upon getting her Master’s in Nutrition, Kim practiced as a nutritionist. Shortly thereafter, she opened K. Dawson Company, a business designed to help other women entrepreneurs achieve their goals.

Topics:

• The success tipping point
• Investing in your agency and business rather than saving
• Why hiring will make you money, not cost you money
• Methods for hiring the right team
• Outsourcing social media
• Teaming up with other PR professionals when funds are low
• Managing your financial resources
• The importance of Graphic Design
• Creating office culture

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

K.Dawson Company

Kim on Twitter

Kim on Facebook

Pitching PR Mainpage

Pitch Graphic Design on Instagram

 

Quotes:

“You actually make more money when you hire.” -Kim Dawson

 “As you grow, you have to grow your efforts to delegate…” -Kim Dawson