Jo is a social psychologist with a decade of research experience, with scientific journals and publications covering a huge range of topics from retention in the reserve force to how much consumers will pay for ‘clean meat’. 

She’s been with Faunalytics since 2017, a little over 4 years, and today we’re going to chat about her work and newest report: “Going Vegan or Vegetarian:  Many Paths to One Goal” 

Watch the interview on YouTube

The study Jo mentioned, Reduce or Eliminate by Sparkman, Macdonald, Caldwell, Kateman, & Boese (2021): https://www.sciencedirect.com/science/article/pii/S0272494421000451 https://faunalytics.org/meeting-meat-eaters-halfway/

The AfroVegan Society: https://www.afrovegansociety.org 

Find Jo's work here: 

Going Vega*n: many paths to one goal study

https://faunalytics.org

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