John Murphy is an international leadership and business coach working with high-level executives to grow their business. In today's conversation we get in to creating your ideal customer to really explode and grow your audience.

Who is your customer?

This is the single, biggest question to ask yourself and spend time defining to really get rock star results. Everything from creating a customer avatar, to defining your target market. It's all covered in today's Expert Empire conversation.

Experts Mentioned

Cliff Ravenscraft

Simon Sinek

Stephen Covey