Essential Ingredients Podcast

016: Navigating the Food Industry: 3 Tips for Launching a Successful Start Up with José Hernandez


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“Take a leap of faith and jump. The ground is not going to hit you on the way down.” - José Hernandez

 

Are you into keto diet and the likes? If you are cutting down on your carbs and sugar intake, you'll probably love today's specialty cookies. In this episode, Justine sits with José Hernandez, the co-founder of ChipMonk, a specialty baking business that creates low carb, better-for-you desserts. If you're planning to launch a start up or turn your side hustle into a full-time gig, you'll surely face some challenges along the way. In line with that, José shares 3 tips to help you successfully navigate the food industry. He also gives some advice on how to survive the fierce online market and the economic downturns resulting from this pandemic. Of course, this episode won't be complete without yummy and healthy recipes you can enjoy this quarantine period. Tune in and fall in love with these new dessert variations you can add to your diet list. 



Connect with Justine: 

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Connect with NextGenChef:

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  • NextGenChef App

 

Episode Highlights:

01:52 The Birth Of ChipMonk

08:34 Keto Cookies

11:03 Trial & Error in Marketing & Social Media

13:11 Health Conscious: Sugar Issue In Food

18:43 Keto Cookie Ingredients

21:58 Tips To Start A Business

23:38 New Recipe In Keto Bites

28:36 Sugar Is Everywhere

...more
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Essential Ingredients PodcastBy Justine Reichman

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