nesso.design

#016 | nesso.design TALKS | K11 Brand Genesis (Part 1 of 3)


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In this episode of nesso.design TALKS, we delve into a brand that revolutionizes the shopping mall experience. No longer just a simple white box containing stores, but a story in itself. K11 blends three key ingredients: art, people, and nature. It promotes beauty for the masses and creates a green oasis in the urban jungle, providing a space for people to meet and socialize. Join us on this journey to discover one of the most exciting and mindful real estate projects.

Contact:
https://nesso.design/
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https://www.behance.net/nesso
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https://www.pinterest.it/nesso_design/
https://www.youtube.com/@nesso.design
Chapters:
0:00 Intro
1:30 How? What? Why?
4:40 Art for the mass
9:50 The First Mall
19:31 K11 Art Foundation
24:48 The Sandbox
29:40 Outro
Podcast Available on:
https://open.spotify.com/show/2E9M0mAwKVtsEooDZrtcmh?si=10fbf39b46a64d57
https://podcasts.apple.com/it/podcast/nesso-design/id1722917404
#design #retail #brand #branding #nessodesign #store #storedesign #k11musea #DesignExploration #NessoDesignTalks #Brandgenesis #k11artmall #NessoTalks

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nesso.designBy nesso.design