This leads really nicely into the subject of today’s podcast which is about Positioning. But let’s tell the listeners a little bit more about how we decided to go into business and what we can offer with the training.

Yes, good idea! Well, it all started with me going to an incredible 4-day course called the Public Speakers University run by Andy Harrington, who is well regarded as one of the World’s Leading Public Speaking Experts. I was so inspired by what I learned that it got me thinking about what else we could do and I can remember getting back to my hotel room in the evening and, although I was completely exhausted, I was inspired and called you, Liz, to say what do you think about offering marketing training online.

And I remember that call very clearly! You were buzzing even though it was late and I was in bed! By the end of the conversation, I was completely on board and you were flying even higher.

It did seem a very natural progression from the training that each of us offer face-to-face, of course, but entering the online training world was new to both of us. And, boy, what a journey it has been so far.

It really has. But we’ve had luck along the way. A long-standing contact of mine was selling her online training business at exactly the right time and just happened to email me to say did I know of anyone who might be interested in buying it.

So, enter Nicky and Liz!

Yes, perfect timing! And I think that this perfectly illustrates the power of networks.

So, we then set about investigating exactly what we needed to do to launch an online training business.

From formally creating the business to researching the different platforms to be used. And, I must say at this point, my hat is off to you, Nicky, because you have done a completely awesome job on the technical side, from setting up the training platform to negotiating your way round webinar providers and stuff like landing pages and email automation. Just saying these things gives me a migraine!

Well, thanks Liz, it has been hugely frustrating at times and I have had some sleepless nights but I am really proud of how it all looks and operates. I’ve learned so much and the great thing is that I’ll be able to share this knowledge with clients now! It may be worth pointing out for those who may be familiar with our website the marketing menu.com that it has a little bit of a facelift, as has the branding for our podcast which people may have noticed over recent weeks.

Yep, I particularly like the mini me’s that we’ve created. Perhaps we should say a shout out to our wonderful graphic designer Mary for creating these, we will have some fun with these I’m sure.

So, let's explain the training. And listeners, we’ve had to apply all we‘ve talked to you about over the last months to market our own business!

Well, we couldn’t not, could we really?!

Practising what we preach! First, we put together an Action Plan and have continued to build on this with timely updates.

Of course, we did because we’re always stressing the need for action planning, aren’t we listeners?!

Haha! We then looked at our target market and decided that we wanted to develop the training to appeal to small business owners, who have been struggling with their own marketing, managers who employ someone to do their marketing, but would like to understand more about how it works and anyone who wants to brush up their marketing skills, and bring themselves up-to-date with new practices.

Next, we looked at Tone of Voice which helped us to convert the training materials into Marketing Menu speak. We already knew this because we’ve established it through the podcasts. For instance, the jargon-free, no Americanisms ethos.

Yes,