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016: The Deep Desire for Granola with Julie Wiener
“Being adaptable in any facet of your life is only going to be a good thing. If you're more open...you're going to be more successful, no matter how you define success.” -Julie Wiener
Episode Description:
For health-conscious individuals, granola is one of the best go-to snacks. Americans loved it so much, they even made January 21st National Granola Bar Day! Granola was invented in 1863, but it wasn’t until the 90’s that granola bars burst onto the scene. Grocery store shelves were brimming with a huge selection of granola bars- and granola cereal became a popular choice. Granola is a good source of iron, zinc, vitamin D, proteins, and fiber. While the primary ingredients used are healthy, some innovations turned them into junk foods. Refined sugar and added unnatural fats raise health concerns, especially when they displace nutrients from other foods and increase the risk of chronic conditions such as diabetes and heart disease.
Founded by the Lust Queen, Julie Wiener, Granolust is a company creating premium gluten-free, vegan, organic granola. Shortly after launching the business, Julie’s Granolust was already in over a dozen stores in Montreal. Fast-forward to four years later: Granolust is sold in over 200 stores and online sites. Tune in as the Accidental Granola Maven shares the lessons she’s learned on product development, branding, business building, and marketing along her incredible journey.
Connect with Julie:
Julie Wiener (a.k.a. the Lust Queen), a spirited entrepreneur with a degree in journalism and a 20-year career as a Senior Executive for a local fashion house, came by her sexy new title almost by accident. A foodie, who had been casually indulging friends and family with her mouth-watering granola for years, Julie was chatting with girlfriends when an idea sparked. A mutual friend who owns Montreal’s hottest juice bar was looking for a new granola supplier, and all eyes turned to Julie!
Website
Connect with Justine:
Website
Connect with NextGenChef:
Website
YouTube
NextGenChef App (Apple)
NextGenChef App (Android)
Episode Highlights:
02:57 From Fashion to Food
10:58 Believe in Transferable Skills
15:57 A Gluten-Free Organic Granola with a Sexy Personality
18:02 The Challenge with Sustainable Packaging
22:39 A Healthier Way to Snack
30:08 Looking Good and Tasting Good
33:27 Tip: How to Market Yourself
40:26 The Right Way to Plan
View all episodes
By Justine Reichman
4.9
8282 ratings
“Being adaptable in any facet of your life is only going to be a good thing. If you're more open...you're going to be more successful, no matter how you define success.” -Julie Wiener
Episode Description:
For health-conscious individuals, granola is one of the best go-to snacks. Americans loved it so much, they even made January 21st National Granola Bar Day! Granola was invented in 1863, but it wasn’t until the 90’s that granola bars burst onto the scene. Grocery store shelves were brimming with a huge selection of granola bars- and granola cereal became a popular choice. Granola is a good source of iron, zinc, vitamin D, proteins, and fiber. While the primary ingredients used are healthy, some innovations turned them into junk foods. Refined sugar and added unnatural fats raise health concerns, especially when they displace nutrients from other foods and increase the risk of chronic conditions such as diabetes and heart disease.
Founded by the Lust Queen, Julie Wiener, Granolust is a company creating premium gluten-free, vegan, organic granola. Shortly after launching the business, Julie’s Granolust was already in over a dozen stores in Montreal. Fast-forward to four years later: Granolust is sold in over 200 stores and online sites. Tune in as the Accidental Granola Maven shares the lessons she’s learned on product development, branding, business building, and marketing along her incredible journey.
Connect with Julie:
Julie Wiener (a.k.a. the Lust Queen), a spirited entrepreneur with a degree in journalism and a 20-year career as a Senior Executive for a local fashion house, came by her sexy new title almost by accident. A foodie, who had been casually indulging friends and family with her mouth-watering granola for years, Julie was chatting with girlfriends when an idea sparked. A mutual friend who owns Montreal’s hottest juice bar was looking for a new granola supplier, and all eyes turned to Julie!
Website
Connect with Justine:
Website
Connect with NextGenChef:
Website
YouTube
NextGenChef App (Apple)
NextGenChef App (Android)
Episode Highlights:
02:57 From Fashion to Food
10:58 Believe in Transferable Skills
15:57 A Gluten-Free Organic Granola with a Sexy Personality
18:02 The Challenge with Sustainable Packaging
22:39 A Healthier Way to Snack
30:08 Looking Good and Tasting Good
33:27 Tip: How to Market Yourself
40:26 The Right Way to Plan
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