Have you ever considered what would happen if your video went viral today, reaching hundreds of thousands of people? Would you be prepared to handle the influx of comments and thousands of new followers? Do you have a system in place to convert that attention into not just leads but actual customers down the line? Many people I speak with often say no, as they focus solely on capturing attention without a clear strategy to monetize it effectively.

In this episode of Marketing Minutes, I tackle a common misconception about short-form content, particularly on Instagram. Many believe that Instagram is solely a platform for gaining attention and building a large audience, but it can also be a powerful tool for selling your products. Drawing from my own experience of building a six-figure business through digital products and cohort offerings, I emphasize the importance of owning your distribution platform rather than relying on brand deals.

I introduce the concept of a "flywheel" as a more effective alternative to the traditional marketing funnel. Unlike a funnel, which ends once a purchase is made, a flywheel focuses on ongoing engagement and relationship-building with customers. I outline the first three steps of this flywheel: capturing attention with short-form content, collecting contact information, and converting leads into paying customers.

Throughout the episode, I stress the importance of creating Instagram-specific content rather than simply repurposing long-form material from other platforms. I share practical tips on how to create visually appealing content and effective hooks that resonate with the Instagram audience.

Additionally, I discuss the significance of converting viewers into leads through strategic calls to action, utilizing tools like ManyChat to facilitate this process. By promoting free resources and engaging content, I explain how to nurture these leads into paying customers over time.

This episode is packed with actionable insights on leveraging Instagram for business growth, emphasizing the need for a strategic approach to content creation and audience engagement. If you're looking to turn attention into revenue, this episode is a must-listen!

KEY TAKEAWAYS

• The misconception that Instagram is only for attention and not for selling products
• Understanding the flywheel concept versus the traditional marketing funnel
• The importance of creating Instagram-specific content rather than repurposing long-form material
• Strategies for converting viewers into leads using tools like ManyChat
• How to nurture leads into paying customers through effective content and engagement

RESOURCES/LINKS MENTIONED

• ManyChat - https://youtu.be/odCZiVB4o_4?si=q5i6M0zDeedr_d-f
• My seven-day storytelling crash course - http://bit.ly/4jvk0Xg

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: [email protected]

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