Brad has seen everything when it comes to business, both as an entrepreneur and as a consultant to businesses.  This is a must-listen episode for business owners of all types and those thinking of their own startup or side hustle.

We went into the story of his start as an entrepreneur where he launched a surfboard business with his brother and how he had to fire himself from one of his first jobs but why it became one of the best business lesson he ever learned

We covered the importance of having a “why” in what you do and the difference between working IN your business and ON your business.

Some big lessons and deep wisdom here from Brad - I learned a lot myself and he is truly a one of a kind guy doing great work right here in Miami.

Getting started 

2:00 - His early childhood entrepreneurial story

3:00 - His first entrepreneurial experiences after graduating UM

4:15 - Biggest differences between 9-5 experience and being an entrepreneur

6:10 - How Alpha Current came to be

Top lessons in Business

7:40 - Common business problems he sees with clients

10:10 - First things he does when meeting with a new client

10:45 - The difference between working IN the business and ON the business

13:05 - The most important question an entrepreneur can ask themselves

14:15 - Why it’s important to have someone take an outside look at your business

15:30 - His “only as a consultant would I see that” stories

18:30 - His “only in Miami” stories

20:30 - How ThankYouSurfing came to be and the interesting lessons he’s learned from it

Closing questions

22:50 - Best advice he’s ever received

25:30 - Books he'd recommend to aspiring entrepreneurs

26:40 - What he would do if he were brand new to Miami and had $500 to start a side business

27:50 - Final advice

Mentioned in this episode

Hemingway on Writing

The E Myth