The Paradox of Choice: While some choice is essential for autonomy, an overabundance of options leads to paralysis, stress, and decreased satisfaction

• Decision Fatigue: Humans make roughly 35,000 decisions a day, and excessive trivial choices (like cereal or toothpaste) drain the mental energy required for high-stakes decisions.

The Involvement Filter: High-involvement decisions (like buying a TV) can actually stimulate higher cognitive processing and overcome the paralysis common in low-involvement choices (like jeans)