Join Simon de Raadt and John Lin on this episode of The EcommOps Podcast as they dive into the dynamic world of Chinese ecommerce and identify lessons for Western DTC brands. Explore the ins and outs of the ecosystems powering giants like TEMU and learn why Western companies must pay attention to China's rapid innovation. Explore how small and medium-sized brands can thrive alongside big players by leveraging technology and focusing on community-driven loyalty. Gain insights into the future of ecommerce and the role of platforms like TikTok in reshaping global markets.

About the Guest: John Lin is a renowned consultant with expertise in Chinese ecommerce ecosystems. With a long-established career, Lin has become a key figure in advising Western companies on understanding and integrating with Chinese innovations. His work focuses on bridging the knowledge gap between Western businesses and their Chinese competitors. In so doing, John also offers insights into the process of leveraging Chinese tech advancements to gain competitive advantages.

John’s LinkedIn: https://www.linkedin.com/in/j0hnlin/

You can find show notes and more information by clicking here: https://bit.ly/3YWdSjx

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Simon’s LinkedIn: https://www.linkedin.com/in/simon-de-raadt-56b0048/