Making It Up

017: Coca-Cola sponsors a video game character and how tech and social media has changed food reviews.

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On MAEKAN It Up #017, Eugene and Charis discuss the what it means for Coca-Cola to sponsor a video game character and how social media and technology has changed and normalized food reviews.

  • Coca-Cola nets its first ever virtual athlete in Fifa 18’s rising star Alex Hunter
  • What Coca-Cola's sponsorship of Fifa 18 virtual footballer Alex Hunter means for the future of influencers
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Making It UpBy MAEKAN
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