Shira Abel chats with Erik Anderson from Gravy about SaaS startups, metrics, and what seed and starting startups need to know about marketing and growth. Erik Anderson is the co-founder and Managing Partner at Gravy (http://www.makegravy.co). He's an active advisor to a number of companies and has been on the management team that has invested into over 30 early-stage startups. His jump into tech began with Techstars and their first program in London. He currently splits his time between California and Europe. You can find out more about Shira's marketing and branding agency, Hunter & Bard, at http://www.hunterandbard.com