Join podcast hosts Jack Warne, Luke Stone and Lucy Taylor as they discuss Google Optimise sunsetting, Chat GPT and employment, AI Music, Spotify Advertising, and good and bad changes to Google Ads.

Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!

https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google Optimize will sunset this year

https://searchengineland.com/google-optimize-will-sunset-this-year-392004

New Google Ads Feature: Account-Level Negative Keywords

https://www.searchenginejournal.com/new-google-ads-feature-account-level-negative-keywords/477926/?fbclid=PAAaYqHkFS8DpxabLzTdQyJ2pCfO9ay9l-6kHaWVhYqOEF4Mq39Fdq2doKDi8

ChatGPT: are AI-generated cover letters the way forward?

https://www.welcometothejungle.com/en/articles/using-chatgpt-to-write-cover-letters

Everybody is cheating: Why this teacher has adopted an open ChatGPT policy

https://www.npr.org/2023/01/26/1151499213/chatgpt-ai-education-cheating-classroom-wharton-school

ChatGPT owner launches 'imperfect' tool to detect AI-generated text

https://www.reuters.com/business/chatgpt-owner-launches-imperfect-tool-detect-ai-generated-text-2023-01-31/

Gen Z says school is not equipping them with the skills they need to survive in a digital world

https://www.fastcompany.com/90839901/dell-study-gen-z-success-in-digital-world

Google’s new AI turns text into music

https://www.theverge.com/2023/1/28/23574573/google-musiclm-text-to-music-ai

Spotify’s Future Isn’t Exclusive Podcasts. It’s Advertising.

https://www.bloomberg.com/news/newsletters/2023-01-29/spotify-shifts-podcast-strategy-after-layoffs