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Share 017: Matt Heinz | Is Marketing Automation Truly Serving Your Needs – or Are Your Serving it?
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017: Matt Heinz | Is Marketing Automation Truly Serving Your Needs – or Are Your Serving it?
Key Takeaways:
- Technology is not a strategy. First, ask what problem you want to solve and what goals you want to achieve – and what experiences you’re trying to create. Then, leverage the right pieces of tech to make it happen, not the other way around.
- Think like this: Goal > strategy > tactics. So why are we so often starting with technology and working backward?
- No one needs an “AI strategy.” Think about the “why” behind it – what problem are you trying to solve? AI isn’t your strategy; neither is tech. Your strategy is your strategy. Tech and innovative applications of AI can be part of it, but it’s not in and of itself your strategy.
Full Shownotes:
- https://www.emarsys.com/en/resources/podcasts/automation-matt-heinz
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By EmarsysKey Takeaways:
- Technology is not a strategy. First, ask what problem you want to solve and what goals you want to achieve – and what experiences you’re trying to create. Then, leverage the right pieces of tech to make it happen, not the other way around.
- Think like this: Goal > strategy > tactics. So why are we so often starting with technology and working backward?
- No one needs an “AI strategy.” Think about the “why” behind it – what problem are you trying to solve? AI isn’t your strategy; neither is tech. Your strategy is your strategy. Tech and innovative applications of AI can be part of it, but it’s not in and of itself your strategy.
Full Shownotes:
- https://www.emarsys.com/en/resources/podcasts/automation-matt-heinz