There are now over one billion users on LinkedIn – yes, with a “B”! – making it one of the fastest-growing social media platforms right now. But there are many reasons why over 140 million people log into LinkedIn daily, and today, we lay them out to show why LinkedIn should be your number one platform in 2024! We explore five trends that make LinkedIn the go-to platform, including the platform’s radical growth and transformation, the rise of storytelling and personal branding, the platform’s appreciation of long-form content, its adoption of AI, and how LinkedIn paves the way for smaller accounts to flourish. To end, we discuss the rise of personalization and the fall of automation, and there is a call to action for any listener who wants to make LinkedIn their number-one platform in 2024. 

Key Points From This Episode:

• Why LinkedIn is the number-one platform to be on in 2024. 
• The radical growth and transformation of LinkedIn. 
• Exploring the rise of personal branding and storytelling on the platform. 
• How to prioritize storytelling, and why it’s a good idea.
• Getting into long-form content and some tips for curating your newsletter.  
• Everything you need to know about LinkedIn and AI. 
• Why smaller accounts have faster growth potential and how this trend is unique to LinkedIn. 
• Discarding automation and embracing personalization. 

Links Mentioned in Today’s Episode:

LinkedIn

‘Here Are My Top 5 Marketing Predictions for 2024’ 

Taplio

[In]fluencers of LinkedIn Direct Purchase

Adrienne Weimer

Adrienne Weimer on LinkedIn

Adrienne Weimer on X

Infinite Success Secrets on Facebook