Chris Weidel, New Media Manager in the Nashville Mayor's Office, keeps a sticky note on her desk with a list of former haters who have come around to the city's side. Chris joins regulars Dustin, Anil, Paul, and Eyragon to talk about an authentic social media voice is for a city, how it works, and why it matters.  

Chris and panel also provide some (unsolicited) practical advice and encouragement for Chippewa County, WI, as it contemplates taking the plunge into social media.

Elsewhere in the episode:

• Pokémon Go boosts City of Las Vegas engagement efforts;
• A More Ephemeral Instagram complicates archiving for public agencies;
• With only months left in the Obama administration, meet the POTUS Messenger Bot.