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Share 017 - Philadelphia's Big Brown Envelope and Other Stories of the Medium and the Message - For The Record, City Accelerator
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017 - Philadelphia's Big Brown Envelope and Other Stories of the Medium and the Message - For The Record, City Accelerator
The success of an experiment with big brown envelopes came from the Philadelphia’s work as part of the first cohort in the City Accelerator, which gave it the capacity to find new ways to reach and connect with its low income residents. The City took a Marshall McLuhan-inspired approach to getting above the noise of poverty – experimenting with both the message and the medium. The city shaped the messages around social norming and loss avoidance – and tried multiple media, including FedEx-style envelopes with hand-written addresses. Episode features Maia Jachimowicz, Director of Policy for the City of Philadelphia.
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By e.RepublicThe success of an experiment with big brown envelopes came from the Philadelphia’s work as part of the first cohort in the City Accelerator, which gave it the capacity to find new ways to reach and connect with its low income residents. The City took a Marshall McLuhan-inspired approach to getting above the noise of poverty – experimenting with both the message and the medium. The city shaped the messages around social norming and loss avoidance – and tried multiple media, including FedEx-style envelopes with hand-written addresses. Episode features Maia Jachimowicz, Director of Policy for the City of Philadelphia.