We determined that the ROI is vague. People don't always understand it. In general, everyone wants to know what their return is going to be on cash they put into a business. But we need to factor in the length of the project and solve for it.

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Sealevel Insights
Josh Rosenthal, founder
DSB Podcast - dsb.today/podcast
DSB Videos - dsb.today/youtube
Sealevelinsights.com

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