Brick by Brick

017 Yuriy Blokhin, Founding a Tech Startup With A Novel Business Model


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Yuriy Blokhin is the Founder / CEO of Homecoming, a startup building tools and technologies to support the essential work of coaches and therapists.


Yuriy has consulted a therapy chatbot company for acquisition by Airbnb. 


He is a founding member of the Heroic Hearts Project, offering educational, financial & counseling services to veterans with PTSD seeking access to ayahuasca and other psychedelic therapies. 


He studied mathematical physics at college before dropping out to start working at Kik as the first employee, which grew to 300m registered users.


Timestamps:


0:00 Intro


01:18 Overcoming treatment resistant depression with psychedelics


07:19 What is consciousness?


11:12 What does homecoming do?


14:56 How to find a business idea


17:48 Should you follow your passion?


21:08 Is it possible to plan life?


24:42 Why you need a mentor


29:55 What is your life purpose?


35:09 What does a seed stage CEO do?


39:26 Homecoming go to market strategy


40:39 Finding product market fit


47:05 Does homecoming have a viral loop?


49:16 Adding discovery layers to apps second instead of first


56:05 Is SEO a good marketing strategy?


57:15 How to choose a great board of directors including the co-founder of Substack


01:01:02 The leading driver of burnout in startup Founders




Yuriy:


https://www.homecoming.health/


https://www.linkedin.com/in/yuriyblokhin/




Ollie:


https://weboaf.com/


https://twitter.com/ollieallenfox



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theoafproject.substack.com
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Brick by BrickBy Ollie Allen Fox