In this episode of the ImprimaturBMX podcast, Mike Hinkens talks with RideBMX.com brand/content director Ryan Fudger. They take a deep dive into the story of RideBMX’s transition from one of BMX’s major print magazines to an online-only media site. Other major topics include: How the internet devalued print and led to the draining of resources from the industry, the murky metrics of the online platforms we now rely on for sharing media, and the evolution of RideBMX into an adapting and enduring institution of BMX.