Certainty is something we're all looking for. But the truth is - it DOES NOT EXIST. It's just a lie we tell ourselves based on prior experiences. For future situations, we can NEVER be certain. That's what makes being an entrepreneur so scary. And things that are scary can paralyze you from learning more and realizing real opportunity.

Once you see how ownership allows you to pull levers and affect real change, it's intoxicating. But you don't have to go ALL IN. You can dip your toe in and start learning piece by piece. This helps ease you into being comfortable with risk and uncertainty. And that's when you win.

Episode Show Notes:

00:10 - Recap of consulting calls

00:22 - Fear of Failure is a recurring concept

00:33 - Certainty is a complete fiction

01:15 - My FlossClub uncertainty

02:00 - Certainty isn't in the idea...

02:36 - Steve Jobs' certainties

03:25 - Elon Musk's certainties

04:43 - Practice Ownership is not walking the plank

05:22 - Prove or disprove the idea

05:39 - Envision the success

06:16 - Understand the process