The Bits You Don't See

#018 - Charlie Johnson - The Harsh Truth About Growing Online Businesses


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🚨 Charlie Johnson: The #1 Online Fitness Coach & Business Mentor 🚨

Welcome to Episode 018 of The Bits You Don’t See Podcast. This week, I sit down with Charlie Johnson — a former estate agent turned global entrepreneur who built a $70M online business, helped over 18,000 clients, and now mentors fitness coaches and online businesses to scale through smart funnels, engineered content, and unstoppable mindset.

đź’ˇ In this episode, we talk about:

Going from zero to $70M from a garden shed


Why content engineering beats random posting


How to build omnipresence across Instagram, YouTube & paid ads


The difference between being famous vs being rich


Getting through burnout, breakups & breakdowns


His proudest moment: defeating imposter syndrome after a 10-year marriage ended and losing his account at his lowest


Why volume always beats luck in business


The truth about fake gurus, influencer beef & ad agencies


Building a lead gen software company and his next big move


🎯 Whether you’re in fitness, coaching, content, or starting any business — this one is unmissable. It’s about the grind, the scars, the systems... and the success behind it all.


📲 Follow Charlie Johnson:

Instagram: https://www.instagram.com/charliejohnsonfitness

YouTube: https://www.youtube.com/@CharlieJohnsonScalingSystems

Podcast: https://open.spotify.com/show/0pUFPlEMcsE4CDavAqUnve

Website: https://www.charliejohnsonfitness.com


🎧 Listen to the podcast on other platforms:

Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

YouTube: https://www.youtube.com/@TheBitsYouDontSee


👍 Like, comment, and subscribe for weekly interviews with elite performers, founders, and creators.

🧠 Real stories. Raw insights. The bits you don’t see.


#CharlieJohnson #OnlineFitnessCoach #ScalingBusiness #FitnessBusinessMentor #EntrepreneurMindset #ContentMarketing #LeadGeneration #BitsYouDontSeePodcast #Omnipresence #OnlineCoaching #DigitalMarketing #ClickFunnels #BusinessGrowth #YouTubePodcast


Takeaways:

  • Successful individuals often face challenges that remain unseen by the public, such as mental health struggles and anxiety over financial stability.
  • The journey of entrepreneurship is fraught with ups and downs, including failed marketing campaigns and the emotional toll of client relationships.
  • Building a business requires not only skill but also resilience, as setbacks are a common part of the process that successful individuals must navigate.
  • A strong emphasis on understanding personal strengths and weaknesses is crucial in formulating effective marketing strategies and content creation.


online fitness coach, scaling online businesses, fitness transformation stories, social media marketing strategies, personal branding for trainers, client acquisition systems, mindset for entrepreneurs, overcoming business challenges, creating engaging content, paid advertising strategies, Instagram marketing tips, personal trainer success stories, building a fitness brand, sales funnel creation, emotional management in business, dealing with online trolls, content engineering for growth, effective lead generation, managing anxiety as an entrepreneur, entrepreneurship and personal development

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The Bits You Don't SeeBy Calum MacLeod