#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen (page 127)

Spencer and D.P. define the differences between social media that is ephemeral (temporary) and evergreen (long shelf-life), and why you need to balance both.

This episode focuses on the section entitled 'Ephemeral vs. Evergreen' that can be found on page 127 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com

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The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com '

You can reach Spencer X. Smith at:

Email: [email protected]

Website: spencerxsmith.com

Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith

You can reach D.P. Knudten at:

Email: [email protected]

Website: collaboratorcreative.com / dpknudten.com

Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten

©2018 Spencer X. Smith & D.P. Knudten

COLLABORATOR Publications / [email protected]