In this episode Marcello interviews Michael Björn, Head of Research at Ericsson ConsumerLab in Sweden. Their discussion was around the recently released Ericsson's 10 Hot Consumers Trends for 2016 and beyond.

 

Time Stamps:

00:53 - How was the report compiled

02:28 - The most significant online shift and why that is so

03:56 - The trend that stands out

11:15 - Which trend would become a reality the earliest in 2016

14:53 - The use of social media in natural disasters and emergencies

23:12 - Using 3D selfies in online shopping