Kay McMahon is passionate about mentoring students and entrepreneurs to succeed in the fashion industry. She says a designer’s first priority should be to create great product, but equally important is to effectively communicate and position your product in front of the right audience.

Kay has a wealth of industry experience from public relations, to journalism, to wholesale and retail, all of which informs her teaching. She tells designers to define success on their own terms. Start small, always be researching and developing, and above all – understand and respect your target market.