SF Roots and what Guerilla Warfare means to us in a way that relates back to GORUCK. It's the foundation and fundamentals, the tactics may change—but the framework stays the same.

Some Key Points:

• When you're starting up a company, you have to be giving away something of real value. 
• Which marketing strategies won't work.
• Don't shame people, when you want to convert them to your cause. Whether that's rucking, CrossFit, etc.
• Sneak peak of the first approved sample of women's apparel.