The GORUCK Show

018: Guerilla Marketing like a Green Beret


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SF Roots and what Guerilla Warfare means to us in a way that relates back to GORUCK. It's the foundation and fundamentals, the tactics may change—but the framework stays the same.

Some Key Points:

  • When you're starting up a company, you have to be giving away something of real value. 
  • Which marketing strategies won't work.
  • Don't shame people, when you want to convert them to your cause. Whether that's rucking, CrossFit, etc.
  • Sneak peak of the first approved sample of women's apparel. 
...more
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The GORUCK ShowBy GORUCK