I recently had the pleasure of interviewing David Villa, author and founder/CEO of IPD Marketing Solutions, to discuss author branding and growth.

In this episode, you will discover:

• Why David wrote his bestselling book, Lead or Be Lunch
• Where branding is REALLY established (it isn't simply a logo; in fact, your logo is the least of your concerns!)
• The difference between being self-focused and "peripherally focused" when it comes to selling books
• How you can manage being a one-person show while working toward being a multi-person show
• The importance of knowing your lane and hiring/partnering with people who are WAY BETTER than you are
• David's suggestions on how to comfortably sell your books (for people who hate the idea of selling)
• Why it's critical that the cart and horse are put in proper order with regard to writing a book
• David's #1 rule for authors to successfully sell their book
• The one thing entrepreneurs get wrong and overlook when it comes to branding themselves
• The question David HATES being asked (and the answer, which counters what the "experts" say)
• What the concept of branding starts with, before a customer buys tools or products and before a brand even has a social media presence)
• The biggest mistake people make by going full-on toward a goal without thinking it through
• David's skyscraper analogy for building a successful and sustainable braind
• The gap between wanting the dream and being willing to do the work
• The non-negotiable step when it comes to marketing an even mildly successful brand
• Who David studies and what he's learned from them that has deeply impacted his business (and can impact yours as well)

CONNECT FURTHER WITH DAVID

DAVID'S BOOKS

Lead or Be Lunch

Sales Pros Get Paid, Amateurs Don't: Playbook of a Sales Pro (Release date: May 7, 2018)

WEBSITE

www.DavidVilla.me

www.ipdpressdirect.com

FACEBOOK

Facebook Profile

Game Changer Facebook Group

TWITTER

@ipdmail