The Modern Musician Show with Colin Thomson

018: Make News Outlets Interested in Your Music with Rod Thomson

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Rod Thomson is a former award-winning daily newspaper reporter and editor with nearly 30 years of experience working for newspapers in Michigan, Minnesota, Iowa and Florida. He has been published in national publications such as the New York Times, Newsmax Magazine, People Magazine, Picture Week, National Review, Focus on the Family and many others. He became Executive Editor of the Gulf Coast Business Review in 2006 and oversaw an expansion in circulation, size and scope of the weekly publication, which covers the Florida east coast. Rod now runs a PR company out of Sarasota, Florida called Thomson PR, and is co-host on the popular podcast “Grow the Dream Show.”

Key Take Aways:
  • There are more opportunities than ever for smart musicians today
  • Messaging and communications make a huge difference for anyone who is trying to promote their own content
  • Your audience needs to be made aware of your music
  • Take the time to sit down and strategize who you are as a musician, like what it means to you, and what it says about you
  • While you never want to compromise your creative integrity, that does not mean that you don't act in a practical way to get your message heard
  • Don't shy away from getting media attention. Especially if you're any type of niche musician, bloggers and people like them are constantly looking for people like you
  • Before reaching out to local publications, take the time to understand what they're all about, and the sort of stories that they like to write
  • Make your story as interesting as possible to separate yourself from the rest of the musicians that will also be reaching out
  • By presenting yourself as an interesting musician to news outlets, you are actually meeting their need for interesting content as well, so be bold in your approach

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    Learn more about Rod:

    Website: RodThomson.com

    ThomsonPR.com

    FaceBook.com/TheThomsonGroup

    Twitter.com/Rod_Thomson

    Grow the Dream Show: GrowTheDream.com 

     

    Featured Artist: Abbi Rajasekhar

    Website: AbbiRajasekhar.com

    Facebook.com/abbirajasekharmusic

    Twitter.com/AbbiRajasekhar

    - to purchase music: AbbiRajasekhar.BandCamp.com

     

    If you would like to be considered for featured artist, email music submissions [email protected]

     

    Shownotes: modernmusician.co/018

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    The Modern Musician Show with Colin ThomsonBy Colin Thomson interviews musicians and entertainers like Bryan Callen and Bobby Owsinski , to get advice on what musicians should be doing today. Tim Ferriss, Seth Godin, and Justin Timberlake should also come on the show, as well as Taylor Swift, Justin