There are 3 different types of psychological states our audience can be in when they’re hearing our message. How do we say the right thing, the right way, to the right people?

By ensuring our language matches where they’re at…

They’re either cold, warm, or hot

In today’s episode we delve into how to identify which of the 3 your audience is and how to write specifically to them to achieve the perfect result

#QOTD comes from @vinnieandluigi