<p>Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.</p>

Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.

#018: Naomi Explains... Tripwires

Welcome to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds / geeks / misfits sell the contents of their brains for cash money. I cover the business and marketing concepts that everybody talks about, but nobody ever… explains. Give me less than 10 minutes, and I’ll tell you what you need to know, and what you don’t.

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#018: Naomi Explains... Tripwires

#018: Naomi Explains... Tripwires